What is Furmark?
What it Means
Furmark is the comprehensive global certification and traceability system for natural fur that guarantees animal welfare and environmental standards.
It encompasses a number of individual certification programmes. Each programme has a specific, independently-developed science-based protocol or standard. The respective programmes are then subject to third-party assessment and certified by a recognised certification body.
The certification system itself also includes a traceability component (accessible to the consumer) and a quality mark (indicating certification).
Furmark products are traceable, verified, and guaranteed to have met recognised standards. With Furmark, stages of the supply chain is subject to certification, third-party assessment, and traceability.
Global Certification and Traceability
Furmark is the new global certification and traceability system for natural fur that guarantees animal welfare and environmental standards.The certification system ensures that every step of production meets strict, globally-recognised standards. Furmark® responds to consumer demands for simple, recognisable, and global certification — indicated by a clear mark — and brings together the leading independently-verified certification programmes.
Furmark’s THREE KEY PRINCIPLES
Science, Independent Inspection, and Transparency
- Certification programmes and their individual protocols must be science-based and approved by independent experts.
- Certification programmes must be verified by third parties and publicly available.
- Certification programmes must be sustainable, relevant, accessible, and traceable.